The plant we know today as the poinsettia has long and interesting history. Native to Central America, the plant flourished in an area of Southern Mexico known as Taxco del Alarcon. The Aztecs used the plant decorative purposes but also put the plant to practical use. They extracted a purplish dye for use in textiles and cosmetics from the plant’s bracts. The milky white sap, today called latex, was made into a preparation to treat fevers.